Specialized tracks
Commercial & Investment Track
Developing expertise in intellectual asset valuation, commercialization, innovation management and investment-driven growth.
The track at a glance
- Specialized programs
- 3
- Case studies
- 50+
- Training hours
- 100+
About the track
The Commercial & Investment Track builds participants’ capabilities in intellectual asset management, innovation valuation, intellectual property commercialization and business strategies driven by knowledge and the digital economy.
Programs in this track
Intellectual Asset Valuation
Valuing trademarks, patents and copyright, and preparing valuation reports.
View program- Trademark valuation
- Patent valuation
- Copyright valuation
- Valuation reporting
Intellectual Property Commercialization
Turning intellectual property into revenue through commercial licensing, franchising and technology transfer.
View program- Commercial licensing
- Franchising
- Technology transfer
- Maximizing economic returns
Entrepreneurship & Innovation
Modern business models, startups, protecting innovation and attracting investors.
View program- Modern business models
- Startups
- Innovation protection
- Investor attraction strategies
Learning journey
- Identifying intellectual assets
- Assessing economic value
- Investment strategies
- Expansion and growth
Who it is for
- Business owners
- Investors
- Entrepreneurs
- Legal consultants
- Researchers & graduate students
Track features
- Connecting intellectual property with investment
- Practical case studies
- Modern business models
- Real-world applications
- Specialized professional certificates
Transform innovation into economic value
Gain the tools and knowledge needed to commercialize intellectual assets and maximize returns from innovation and creative ideas.